What I Love
What Gets Me Up in the Morning
Hi, I'm Lo.
This Is My Story.
Ever since I was a kid, I’ve been fascinated by the beauty world. I grew up watching creators like Michelle Phan and Glam & Gore, inspired by their creativity and the way they used beauty as a form of self-expression. I remember thinking, “That’s going to be me one day.”
Over time, I realized my passion wasn’t just about applying makeup, it was about the stories and campaigns that make people feel inspired and confident. Beauty ads, Sephora aisles, billboards, commercials, and viral social posts always excited me, and I knew I wanted to be the one creating them.
Now, my dream is to be behind those campaigns, bringing people that same rush of confidence and creativity I felt growing up, and helping others feel beautiful and uniquely themselves.
FUN FACT: I worked as a beauty consultant at Merle Norman Cosmetics for a year, providing makeovers, personalized beauty advice, and helping clients find products that suited their needs. I absolutely loved it!
Why Marketing?
Marketing, to me, is storytelling with impact. It’s about sparking excitement creating that “OMG, I need this” moment that connects people to a brand on a deeper level. I love the creativity of giving brands a personality, building identities so strong they’re recognizable from just a color, a sound, or a single phrase. Marketing is where culture and innovation meet, letting me follow trends while also helping to shape them. It’s a space where ideas come to life, where I can turn passion into connection, and where every campaign has the power to inspire, influence, and bring people together.
Beauty Campaigns That Inspire Me
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