My Experience
A collection of projects and experiences from past companies that have shaped my skills and deepened my passion for marketing. Each opportunity has provided valuable lessons and growth, fueling my drive to create impactful and meaningful work!
Lenovo
Social Media Brand Engagement Intern
Community Management
Commenting and engaging with hundreds of fans and audiences through TikTok, Instagram, X, and LinkedIn.
Sprinklr:
Utilized to manage brand engagement dashboards, monitor social listening, and identify both proactive and reactive engagement opportunities across all social platforms.
Surprise and Delight Gifting Campaigns
Finding key moments to surprise, celebrate, and support fans and creators on social media, fostering meaningful connections and building lasting brand loyalty.
Monday.com:
Utilized for managing tracking and shipping, organizing recipient information, monitoring stakeholders, and storing content and posts from Surprise & Delight campaign recipients.
Creating Lenovo X FIFA Engagement Guidelines
Spearheaded community management strategies for Lenovo’s partnership with FIFA, one of the company’s largest collaborations. Developed 2026 World Cup guidelines to engage partners, fans, and teams worldwide, fostering authentic connections and positioning Lenovo as a trusted presence in the global football community.
Building Lenovo's Surprise and Delight Program
Helped build the foundation of Lenovo’s Surprise & Delight Program, designing social media gifting campaigns to engage fans and creators. Developed processes for gift selection and shipping to maximize reach and strengthen audience connections.
Contributed to Lenovo’s content creation team by pitching fresh TikTok ideas weekly, driven by deep dives into current trends, cultural moments, and Gen Z humor. Helped shape engaging, relevant content that resonated with audiences and strengthened Lenovo’s social media presence.
Marketing & Social Media Intern
Content Creation / Social Media
Created engaging Instagram and TikTok content to drive excitement for a new beauty start-up, using trending sounds, viral moments, and curated aesthetics to establish a unique brand voice.
Influencer Outreach
Sourced and connected with 30+ micro-creators, managing campaigns and communication to secure posts and gather product feedback for audience engagement.
Designed email templates and campaigns to boost retention, drive promotions, and expand brand awareness beyond social media channels.
Email Marketing
Introducing Karma Care Email Design: Karma Care's Very First Email Campaign
Introducing Karma Care’s First Email Campaign: Building the Foundation of the Brand’s Mission and Identity
Karma Care’s First Promotional Email: Driving Sales and Strengthening Customer Connections
Technical Skills
CapCut / Social Media Video Editing: Video and audio editing, music syncing, voiceovers, effects, dynamic text, and trend-driven content creation.
Stripo & Klaviyo: Email design and campaign management, customer segmentation, sending options, and creative layout design (with support from Canva).
Notion: Content calendar organization, idea planning, project deadlines, content drafts, influencer tracking, and centralized information hub.
dpHUE
Influencer Marketing Intern
Outreaching
(outreached to 3000+ influencers)
Brand Awareness
A curated collection of stories, reels, and reposts from seeded influencers showcasing their experiences with dpHUE products, driving buzz, awareness, and authentic engagement.
-
Outreached to 3,000+ creators, managing organized contact lists with Excel.
-
Successfully seeded 1,000+ creators to drive brand collaboration and loyalty.
-
Generated hundreds of TikTok and Instagram posts and stories, boosting engagement and awareness.
-
Proficient with influencer marketing platforms, including Shopify and Tribe.
Marketing & Public Relations Intern
Email Marketing:
Created, designed, and launched Black Friday and Cyber Monday promotional emails to drive customer retention and boost engagement.
Content Creation:
Filmed, edited, and produced content tailored towards skincare for athletes, generating 302K+ views, 18K+ likes, and 1.8K shares, driving strong engagement and brand visibility.
Creative Strategy:
Collaborated on weekly content brainstorming and filming to maintain a consistent, engaging, and on-brand social media presence.
CapCut / Social Media Video Editing: Video and audio editing, music syncing, voiceovers, effects, dynamic text, and trend-driven content creation.
Stripo: Email design and campaign management, customer segmentation, sending options, and creative layout design
Canva: Designed graphics, banners, and brand assets with custom effects to create visually engaging and cohesive content.
Technical Skills
Corporate Communications Intern
Expanding Railinc’s Presence on LinkedIn
Internal Comms
-
Published newsletters with events, updates, tips, and articles to strengthen internal communication and foster company-wide connection using Contact Monkey.
-
Designed flyers and visual assets for employee events and reminders using Canva, featured in newsletters and displayed throughout the building with Rise Vision.
-
Conducted employee spotlight interviews and wrote stories for the internal communications website to celebrate achievements and milestones across the organization.
Visual assets and bulletins featured monthly on building screens and shared directly with employees!
External Comms
-
Elevated LinkedIn presence by creating culture-focused posts that achieved the highest engagement rates in company history.
-
Assisted in developing email campaigns to promote technical webinar sessions, implementing A/B testing and customer segmentation to optimize performance using HubSpot.
-
Assisted in filming and conducting employee interviews to showcase company culture and strengthen employer branding on LinkedIn and Railinc's public website.
Campus Brand Ambassador
Distributed over 300+ Wake Up Eye Gel Cream samples to students on campus, promoting Good Molecules’ high-quality, affordable products and increasing brand awareness.
Hosted a Good Molecules giveaway that received over 150 entries, boosting brand awareness and engaging students in a fun, interactive way.
Collaborated with NC State’s fashion magazine club, Platform, to produce concept photoshoots that promoted Good Molecules and connected with students through creative campus organizations.
Shared Good Molecules kits with my dance team to promote team bonding while showcasing the power of skincare.
Fundraising Chair
Designing Promotional Content
Designed flyers promoting club meetings, updates, and events to post on Instagram and Snapchat, boosting student engagement and attendance.
Hosting Fundraising Events
In partnership with beauty brands Good Molecules and Persōn and Covey Inc., I hosted two highly successful tabling events, distributing hundreds of beauty products to students. These events educated students on skincare, boosted brand awareness, and generated significant profit through strong organizational skills, collaboration, and creativity.
